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PRIVACY POLICY

This Privacy Policy is applicable to the publications, businesses, websites and mobile applications operated by Global Beauty Stores Ltd., including the Website from which you accessed this Privacy Policy (our websites and mobile applications are collectively referred to as “Websites”). It also applies to the related online services that we provide through our Websites and mobile apps (the "Services").

By using the Websites and/or the Services and providing us with Personal Information, you agree to the practices described in this Privacy Policy and the Cookie Policy referenced below and to the updates to these policies posted here from time to time. To make sure you stay informed of all changes, you should check these policies periodically. Updates will be referenced by the "Last Updated" date shown above.

1. DEFINITION OF PERSONAL INFORMATION

For purposes of this Privacy Policy, unless a different definition is noted in a particular instance, "Personal Information" means information that identifies, relates to, describes, references, or is reasonably capable of being associated with a particular consumer or device.

2. PERSONAL INFORMATION WE COLLECT

We may collect the following types of Personal Information about you as described below:

• (A) Personal Information you provide to us,
• (B) Personal Information we may automatically collect, and
• (C) Personal Information we may receive from third parties.

A. Personal Information You Provide to Us

• In using our Websites or Services, you may provide us with Personal Information, which may include (the examples provided are illustrative and not intended to be exhaustive):
• Contact information such as name, email address, postal address and telephone number(s);
• Demographic information such as birth date or gender;
• Account information and log in credentials, including unique identifiers such as username and password;
• Payment and transaction information including credit or bank card information;
• Preferences for communications;
• Communications and opinions in chat rooms, message boards, forums, surveys, polls, and online forms;
• Access to your geo-location (including through our mobile app) or to other data held on social media platforms and other software (for example, access to your contacts, calendar or photos);
• Photos and/or videos; and
• Additional information as otherwise described to you at the point of collection or pursuant to your consent.

B. Personal Information We May Automatically Collect About You

Our Websites and Services may automatically collect certain Personal Information about you. This Personal Information may include (the examples provided are illustrative and not intended to be exhaustive):

• IP address, which is the number associated with the service through which you access the Internet, such as through your ISP (Internet service provider);
• Date and time of your visit or use of our Websites or Services;
• Domain server from which you are using our Websites or Services;
• Type of computer, web browsers, search engine used, operating system, or platform you use;
• Data identifying the web pages you visited prior to and after visiting our Websites or using our Services;
• Your movement and activity within the website, which is aggregated with other Personal information;
• Geo-location information through the use of any of our mobile applications;
• Mobile device information, including the type of device you use, operating system version, and the device identifier (or “UDID”); and
• Mobile application identification and behavior, use, and aggregated usage, performance data, and where the application was downloaded from.

C. Personal Information We May Receive from Third Parties

We may collect additional Personal Information about you from third-party websites, social media platforms, such as, but not limited, to Facebook, Twitter, Instagram, SnapChat (“Social Media Platforms”), third party data providers, and sources providing publicly-available Personal information (e.g., from the U.S. postal service) for the purposes described in Section 3 below.

• Personal Information we may access from Social Media Platforms may include, but is not limited to:
• Your Social Media Platform login information
• Your location data
• Your profile information
• Your list of contacts, friends or followers
• Certain Personal Information about your activities on the Social Media Platform

Please keep in mind that when you provide Personal Information to us on a third-party website or platform (for example, via our applications), the Personal Information you provide may be separately collected by the third-party website or the Social Media Platform. Please review the privacy policies of the applicable third party website or Social Media Platform for their privacy practices.

3. HOW WE USE PERSONAL INFORMATION

A. Use and Purpose of Processing Your Personal Information

We use and process your Personal Information for the following types of purposes (the examples provided are illustrative and not intended to be exhaustive).

• To provide you with the Websites and Services, and related promotions, newsletters and information you request
• To respond to your inquiries and provide you with requested information and other communications, including by email or text messages, and including alerts, notification of promotions, contests, and events
• For marketing and advertising purposes, including sending you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and other third parties, provided that you have not already opted-out of receiving such communications
• For billing and payment processing
• To deliver personalized advertising and content
• To fulfill contracts we have with you
• To manage, improve and foster relationships with third-party service providers, including vendors, suppliers, and parents, affiliates, subsidiaries, and business partners
• To maintain, improve, customize, or administer the Websites and Services, perform business analyses, or other internal purposes to improve the quality of our business, the Websites and the Services, resolve technical problems, or improve security or develop other products and services
• To comply with our Terms of Service
• To perform analytics for business purposes and business intelligence, such as monitoring traffic to our Websites, counting ad impressions, and auditing legal and regulatory compliance
• To maintain the safety, security, and integrity of our Websites, products and Services, databases and other technology assets and our business, including preventing fraud, detecting security breaches and prosecuting violators
• To identify and repair errors in our Websites' functionality
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, in which Personal Information we hold is among the assets transferred
• To comply with any applicable laws and regulations and respond to lawful requests; and/or
• For any other purposes disclosed to you at the time we collect your Personal Information and/or pursuant to your consent

If we decide to use the Personal Information for materially different purposes, we will update this Privacy Policy.

B. Disclosing Your Personal Information to Other Parties

We may disclose your Personal Information to other parties, including:

• Our affiliates
• Service providers
• Advertisers, advertising technology companies, analytics companies and other third parties with whom we have business relationships
• Government regulators
• Our legal advisors and parties involved in a legal process
• To an entity involved in the sale of our business
• Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or Services we provide to you

In order to provide advertisements and content that are more relevant to you, we and our advertising and content providers may collect Personal Information when you use our Websites (such as the IP address of your device, the identifier on your mobile device, or cookies stored on your device), and may share the information we collect with third parties. Please see our Cookie Policy for more information.

If we decide to disclose Personal Information to additional categories of parties, we will update this Privacy Policy.

4. DO WE USE "COOKIES"?

Yes. Cookies and similar technologies are small files that a website or its service provider transfers to a computer's hard drive through a Web browser (if the user allows) that enables the website's or service provider's systems to recognize the user's browser and capture and remember certain information.

In general, we and our third party providers and advertisers, use cookies and other technologies to optimize the functionality of the Websites, to help us understand how the Websites are used and to provide users with interest-based content or advertising based upon their browsing activities and interests.

5. THIRD PARTY LINKS

Our Websites or Services may contain links to other websites or services that are not owned or controlled by us, including links to social media platforms, or may redirect you off our Website or away from our Services to other websites for information or other services. This Privacy Policy only applies to information collected by our Websites and Services. We are not responsible for the privacy and security practices of those other websites or social media platforms or the information they may collect (which may include IP address). You should refer to such third parties' privacy policies on their sites to determine their respective privacy practices. Links to any other website’s or content do not constitute or imply an endorsement or recommendation by us of the linked website, social media platform, and/or content.